Dunlop Goodrich is a creative agency that specialises in sports and branding. We always strive to produce emotive and visually stunning work for the biggest names in sport, broadcasting, design and advertising.




ECD / Founder

Bruce Dunlop has over 40 years experience in the creative industries. The first non-American to enter the Promax International Hall Of Fame, he was also awarded a Promax Lifetime Achievement Award in 2006.

Aussie Bruce headed up promo depts at 9 Network in Australia, before moving to the UK in 1992 to become creative director of BSKYB. In 1999 Bruce founded the game-changing broadcast, design and promotions agency BDA Creative. Under his stewardship, BDA opened offices in Sydney, Singapore, Munich and London, and won 100’s of awards for its work branding the world’s biggest broadcasters.

Since parting company with BDA in 2012, Bruce has sat on the creative steering team at BT Sport, worked as a consultant and is full time chief mentor at Dunlop Goodrich.

Daryl Goodrich


Director / Founder

Daryl is a master storyteller, and has a strong affiliation with the Olympics, having directed the bid films for London 2012, Inspiration and Sport At Heart, which netted over 30 awards, including the New York and IVCA Film Festivals Grand Prix prizes. Former Mayor Ken Livingstone said Daryl’s films “won us the Olympics,” and Daryl was in the Observer’s Top 10 of the most influential people in winning London the games.

Daryl directed the centrepiece film for the Olympic Museum, films for Sochi’s bid and Qatar’s successful campaign to host the 2022 World Cup, and he was Creative Director for the Olympic Broadcasting Service’s feed of the Athens and Vancouver Games.

Daryl’s recent work includes films for The Premier League and Prostate Cancer UK. He is also available as a freelance director, via his website here.

Latest / View all

Total Combat

Total Combat For Box Nation

  Eight fighters, seven fights, one winner… We have just completed the creative design, production and post-production for the pilot of an explosive new combat boxing show called Total Combat for BoxNation.Total Combat was devised by promoter Francis Warren, son of the boxing legend Frank Warren, is hosted by OJ…



The evolving news landscape – BVE 2015

The evolving news landscape – thoughts from Bruce Dunlop on his panel session at BVE 2015 Traditional news hasn’t changed a lot from when I first directed news back in 1975. In those days everything the presenters said was right, and no one watching was any the wiser. Unfortunately not…


Daryl Goodrich _Behind the Screens

Olympic Games: Behind The screen

Our very own Daryl Goodrich has just returned from the Olympic Museum in Lausanne, Switzerland where he was invited to speak at the ‘Behind The Screen’ event. Daryl’s breathtaking centrepiece film ‘Inside The Race’ is currently on display on a huge 180 degree screen at the Museum. Daryl was invited…



PromaxBDA UK awards 2014

  We are honoured to have won a silver award in the ‘Best Long Form Promo’ Category at the prestigious PromaxBDA UK awards for our film ‘The Ultimate Stage,’ which we created for The Premier League. See the film and go behind the scenes here. PromaxBDA UK was set up…