Dunlop Goodrich is a creative agency that specialises in sports and branding. We always strive to produce emotive and visually stunning work for the biggest names in sport, broadcasting, design and advertising.




ECD / Founder

Bruce Dunlop has over 40 years experience in the creative industries. The first non-American to enter the Promax International Hall Of Fame, he was also awarded a Promax Lifetime Achievement Award in 2006.

Aussie Bruce headed up promo depts at 9 Network in Australia, before moving to the UK in 1992 to become creative director of BSKYB. In 1999 Bruce founded the game-changing broadcast, design and promotions agency BDA Creative. Under his stewardship, BDA opened offices in Sydney, Singapore, Munich and London, and won 100’s of awards for its work branding the world’s biggest broadcasters.

Since parting company with BDA in 2012, Bruce has sat on the creative steering team at BT Sport, worked as a consultant and is full time chief mentor at Dunlop Goodrich.

Daryl Goodrich


Director / Founder

Daryl is a master storyteller, and has a strong affiliation with the Olympics, having directed the bid films for London 2012, Inspiration and Sport At Heart, which netted over 30 awards, including the New York and IVCA Film Festivals Grand Prix prizes. Former Mayor Ken Livingstone said Daryl’s films “won us the Olympics,” and Daryl was in the Observer’s Top 10 of the most influential people in winning London the games.

Daryl directed the centrepiece film for the Olympic Museum, films for Sochi’s bid and Qatar’s successful campaign to host the 2022 World Cup, and he was Creative Director for the Olympic Broadcasting Service’s feed of the Athens and Vancouver Games.

Daryl’s recent work includes films for The Premier League and Prostate Cancer UK. He is also available as a freelance director, via his website here.

Latest / View all


Dunlop Goodrich wins silver at PromaxBDA UK awards 2014

We are honoured to have won a silver award in the ‘Best Long Form Promo’ Category at the prestigious PromaxBDA UK awards for our film ‘The Ultimate Stage,’ which we created for The Premier League. See the film and go behind the scenes here. Promax UK was set up in…



Louise Rooney, Our New Production Assistant

I am a production assistant, so I work closely with Kim Allison, our producer, assisting with budgets, schedules, research and shoots. Where were you previously? What role did you have there? I worked as a production assistant/office manager at JB3 Creative. Projects included; ‘Performing for the King’, an exhibition based…



The Ultimate Stage – Behind The Scenes

Here’s a little behind-the-scenes feature on our film ‘The Ultimate Stage’, which we created for The Premier League. Thanks Premier League Productions for allowing us to post this on our site, we think it looks great!   Take a look at the full length version of the Ultimate Stage here….



Q&A with our Business Development Director Natasha

What’s your role at DG? I am Business Development Director – my role is to develop new business in local and international markets. Where were you previously? What role did you have there? Before joining DG, I worked for our founder Bruce Dunlop’s former agency, BDA Creative. I was doing…