Dunlop Goodrich is a creative agency that specialises in sports and branding. We always strive to produce emotive and visually stunning work for the biggest names in sport, broadcasting, design and advertising.




ECD / Founder

Bruce Dunlop has over 40 years experience in the creative industries. The first non-American to enter the Promax International Hall Of Fame, he was also awarded a Promax Lifetime Achievement Award in 2006.

Aussie Bruce headed up promo depts at 9 Network in Australia, before moving to the UK in 1992 to become creative director of BSKYB. In 1999 Bruce founded the game-changing broadcast, design and promotions agency BDA Creative. Under his stewardship, BDA opened offices in Sydney, Singapore, Munich and London, and won 100’s of awards for its work branding the world’s biggest broadcasters.

Since parting company with BDA in 2012, Bruce has sat on the creative steering team at BT Sport, worked as a consultant and is full time chief mentor at Dunlop Goodrich.

Daryl Goodrich


Director / Founder

Daryl was one of five International directors commissioned by the Chinese Municipal Government to make a film in celebration of the 2008 Beijing Olympics.

Daryl has also directed numerous observational documentaries’s including ‘The Beckhams’ World Cup Party’ for ITV, ‘Diamonds and Tiaras’.

In 2006 he was awarded a prestigious Royal Television Society judges award for contribution to the industry.

Daryl was commissioned in 2012 by Channel Four Television to direct the remarkable true story of 7/11 survivor Martine Wright as part of the official opening of the 2012 Paralympic Games.

‘The Journey’ is an inspirational, heart-rending and poignant film. First screened as part of the host broadcasters opening ceremony to the 2012 Paralympics Games.

Daryl continues to direct commercials for global brands such as British Airways, Adidas, Nokia, Southern Comfort, Pepsi and Coca-Cola.

Latest / View all


Daryl Goodrich directs Al Jazeera TVC

‘OUR DIFFERENCES MAKE THE STORY COMPLETE’ Dunlop Goodrich founder Daryl Goodrich recently directed a 90 second TVC that was written and commissioned by Ogilvy & Mather (UAE). The TVC titled ‘Our Differences Make The Story Complete’ portrays the message that Al Jazeera as a channel welcome opinions and difference views points….


Creative Director

Interview with a Creative Director

Interview courtesy of Imagem Production Music: Dan’s career started in post-production, before he joined BDA Creative in 2004. He moved up the ranks to assistant creative director by 2011, winning several awards, most notably for Chris Eubank Is Back, written, directed and edited by Dan, which won a Promax Gold…



The evolving news landscape – BVE 2015

The evolving news landscape – thoughts from Bruce Dunlop on his panel session at BVE 2015 Traditional news hasn’t changed a lot from when I first directed news back in 1975. In those days everything the presenters said was right, and no one watching was any the wiser. Unfortunately not…



The Premier League – 'The Wait Is Over'

Creative sports agency Dunlop Goodrich recently produced, directed and scripted a promo titled ‘The Wait Is Over’ for The Premier League, a follow on from last season’s successful pre-season Premier League campaign The Ultimate Stage. The film highlights the anticipation and excitement of the start of the 2015/16-football season and…